29th
The iTunes Store was reported earlier this week as becoming the 2nd largest music store in the US. Only Wal-Mart sells more music and news reports are predicting iTunes will pass Wal-Mart some time this year to become the largest supplier of music there is. In such a short lifetime, iTunes has already sold more than 4 billion songs and its sales rate is accelerating fast. In December of 2007 it reached 20 million daily downloads for the first time. Teenagers no longer see the sense in going all the way to the mall just to buy music. They would rather spend the time hanging out with friends. What they prefer is to be able to buy music at home in the hours they choose whether thats 10 oclock Sunday evening after talking to friends, or 6am Monday before school. Digital downloads of music are not limited to teens either. 36 to 50 year olds form another fast growing segment of the iTunes customer base.