30th
Paris Hilton in the Carl Jr. Hamburger ads. Here is the perfect example of how successful selling with sex can be. Revenue for the company went up by 40%. Immediately following the ad campaign launch visits to the company’s web site went up by 102%. Over the next 25 months the hamburger chain reported sales increases in every single month. In other words this tasteless Paris Hilton ad earned a cool $400 million. Whatever they paid Paris, it was worth it.